Privacy Policy

1. Who we are and contacts

We are the PageSpeed team, providing website performance analysis and optimization services.

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2. Terms and definitions

  • Personal data — any information about an identified or identifiable individual.
  • Processing — any operations with data (collection, storage, use, transfer, deletion, etc.).
  • Cookies — small files stored in your browser to enable functionality, analytics, and personalization.
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3. Scope of this policy

This policy applies to all visitors of pagespeed.com.ua, users of contact forms, clients, and prospective clients.

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4. Data we collect

4.1. Data you provide voluntarily

  • Full name
  • Email address
  • Phone number
  • Website address(es) requiring analysis/consultation
  • Message text, service requirements, attached files (if any)

4.2. Data collected automatically

  • IP address, approximate location
  • Browser type/version, OS, screen resolution
  • Website interaction: pages viewed, clicks, scrolling, time on page
  • Referrer, UTM tags, traffic sources

4.3. Cookie data

Cookies may be required (functional), analytical, or marketing. You can manage them in your browser settings.

Important: If you don't want to provide certain data via forms — don't fill in the relevant fields, or use an alternative contact method (email).
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6. Purpose of data use

  • Processing requests and providing website optimization consultations/services
  • Communicating with you (email, phone, messengers)
  • Traffic analytics and UX/performance improvements
  • Marketing communications with your consent
  • Information security, logging, fraud prevention
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7. Newsletters (email/SMS)

We may send informational emails and occasionally SMS messages no more than once a month (e.g., about important updates or offers).

You can unsubscribe at any time: by clicking the "Unsubscribe" link in an email or by contacting [email protected].

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8. Cookies and similar technologies

8.1. Cookie categories

  • Required — ensure the website works and stays secure (cannot be disabled on our site).
  • Analytical — help us understand website usage and improve functionality.
  • Marketing — measure advertising effectiveness and may personalize content.

8.2. Managing cookies in your browser

  • Chrome: Settings → Privacy and security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Settings → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Manage and delete cookies
Please note: blocking some cookies may affect certain website features.
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9. Analytics and event logs

We may use web analytics and telemetry tools for technical diagnostics, statistics, and security.

  • Google Analytics — aggregated traffic analytics.
  • Meta Pixel / TikTok Pixel — advertising performance measurement (with consent).
  • Server logs — IP, requests, response code, user-agent, time, referrer.
  • Email/SMS providers — delivery confirmations (e.g., TurboSMS/other provider).
  • CDN/hosting — technical access logs (e.g., Cloudflare/hosting provider).
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10. Sharing data with third parties

We do not sell your personal data. Sharing is only possible when necessary and based on data processing agreements:

  • Hosting and data storage providers
  • CDN and protection tools (e.g., DDoS protection)
  • Analytics and marketing platforms (with consent)
  • Email/SMS providers for newsletters
  • Payment providers (if service payments are involved)
  • Competent authorities — only in cases required by law
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11. International transfer

Data may be processed on servers and in jurisdictions outside your country. In such cases, we ensure appropriate protection safeguards and transfer only the minimum necessary data.

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12. Retention periods

  • Request/correspondence data: up to 36 months from the last activity or until consent is withdrawn.
  • Analytics data: per the policies of the relevant providers, or up to 26 months with standard settings.
  • Accounting/tax records: in accordance with legal requirements.

After these periods expire, data is deleted or anonymized.

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13. Data security

  • Connection encryption (SSL/TLS)
  • Access restrictions, password policy, multi-factor authentication (where possible)
  • Software updates and security monitoring
  • Backups (as needed)

No system can guarantee absolute security, but we continuously improve our level of protection.

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14. User rights

You have the right to:

  • Get confirmation of whether we process your data, and access a copy of it
  • Request correction of inaccurate or outdated data
  • Request deletion of data ("the right to be forgotten") if there is no legal basis for further processing
  • Restrict processing in cases defined by law
  • Object to processing based on legitimate interest
  • Data portability (where applicable)
  • Withdraw consent for newsletters/marketing

To exercise your rights, contact [email protected]. We will respond within a reasonable time.

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15. Children's data

Our website and services are not aimed at individuals under 18. If you believe a child has provided us with data without parental/guardian consent, please contact us so we can delete it.

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16. Do Not Track

Some browsers support the Do Not Track signal. There is currently no single standard for handling it; we review our practices as generally accepted standards emerge.

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17. Changes to this policy

We may periodically update this Policy. The current version is always available on this page, with the "Last updated" date indicated.

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18. Contact for inquiries

For questions about personal data processing or exercising your rights:

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