Privacy Policy

1. Who we are and contacts

We are the PageSpeed team, providing website performance analysis and optimization services.

• Website: pagespeed.com.ua
• Email: [email protected]

2. Terms and definitions

• Personal data — any information about an identified or identifiable individual.
• Processing — any operations with data (collection, storage, use, transfer, deletion, etc.).
• Cookies — small files stored in your browser to enable functionality, analytics, and personalization.

3. Scope of this policy

This policy applies to all visitors of pagespeed.com.ua, users of contact forms, clients, and prospective clients.

4. Data we collect

4.1. Data you provide voluntarily

• Full name
• Email address
• Phone number
• Website address(es) requiring analysis/consultation
• Message text, service requirements, attached files (if any)

4.2. Data collected automatically

• IP address, approximate location
• Browser type/version, OS, screen resolution
• Website interaction: pages viewed, clicks, scrolling, time on page
• Referrer, UTM tags, traffic sources

4.3. Cookie data

Cookies may be required (functional), analytical, or marketing. You can manage them in your browser settings.

5. Legal basis for processing

• Consent — for marketing newsletters and use of optional cookies.
• Performance of a contract/provision of services — processing requests, communication, invoicing.
• Legitimate interest — security, abuse prevention, service improvement.
• Legal obligations — accounting, tax records, responding to lawful requests from authorities.

6. Purpose of data use

• Processing requests and providing website optimization consultations/services
• Communicating with you (email, phone, messengers)
• Traffic analytics and UX/performance improvements
• Marketing communications with your consent
• Information security, logging, fraud prevention

7. Newsletters (email/SMS)

We may send informational emails and occasionally SMS messages no more than once a month (e.g., about important updates or offers).

You can unsubscribe at any time: by clicking the "Unsubscribe" link in an email or by contacting [email protected].

8. Cookies and similar technologies

8.1. Cookie categories

• Required — ensure the website works and stays secure (cannot be disabled on our site).
• Analytical — help us understand website usage and improve functionality.
• Marketing — measure advertising effectiveness and may personalize content.

8.2. Managing cookies in your browser

• Chrome: Settings → Privacy and security → Cookies
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Settings → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Manage and delete cookies

9. Analytics and event logs

We may use web analytics and telemetry tools for technical diagnostics, statistics, and security.

• Google Analytics — aggregated traffic analytics.
• Meta Pixel / TikTok Pixel — advertising performance measurement (with consent).
• Server logs — IP, requests, response code, user-agent, time, referrer.
• Email/SMS providers — delivery confirmations (e.g., TurboSMS/other provider).
• CDN/hosting — technical access logs (e.g., Cloudflare/hosting provider).

10. Sharing data with third parties

We do not sell your personal data. Sharing is only possible when necessary and based on data processing agreements:

• Hosting and data storage providers
• CDN and protection tools (e.g., DDoS protection)
• Analytics and marketing platforms (with consent)
• Email/SMS providers for newsletters
• Payment providers (if service payments are involved)
• Competent authorities — only in cases required by law

11. International transfer

Data may be processed on servers and in jurisdictions outside your country. In such cases, we ensure appropriate protection safeguards and transfer only the minimum necessary data.

12. Retention periods

• Request/correspondence data: up to 36 months from the last activity or until consent is withdrawn.
• Analytics data: per the policies of the relevant providers, or up to 26 months with standard settings.
• Accounting/tax records: in accordance with legal requirements.

After these periods expire, data is deleted or anonymized.

13. Data security

• Connection encryption (SSL/TLS)
• Access restrictions, password policy, multi-factor authentication (where possible)
• Software updates and security monitoring
• Backups (as needed)

No system can guarantee absolute security, but we continuously improve our level of protection.

14. User rights

You have the right to:

• Get confirmation of whether we process your data, and access a copy of it
• Request correction of inaccurate or outdated data
• Request deletion of data ("the right to be forgotten") if there is no legal basis for further processing
• Restrict processing in cases defined by law
• Object to processing based on legitimate interest
• Data portability (where applicable)
• Withdraw consent for newsletters/marketing

To exercise your rights, contact [email protected]. We will respond within a reasonable time.

15. Children's data

Our website and services are not aimed at individuals under 18. If you believe a child has provided us with data without parental/guardian consent, please contact us so we can delete it.

16. Do Not Track

Some browsers support the Do Not Track signal. There is currently no single standard for handling it; we review our practices as generally accepted standards emerge.

17. Changes to this policy

We may periodically update this Policy. The current version is always available on this page, with the "Last updated" date indicated.

18. Contact for inquiries

For questions about personal data processing or exercising your rights:

• Email: [email protected]
• Website: pagespeed.com.ua