A website for a greenhouse complex builder
The client came with a service, not a ready website. Building a turnkey greenhouse means millions of hryvnias and half a year to decide. We turned the business idea into a system that guides the customer from the first question to a request.
The client came with a service, not a website. Building a turnkey greenhouse complex means millions of hryvnias and about half a year to make a decision. Such a service can't simply be "shown": the customer doesn't know where to start, how much it costs or where to get the money. There was no ready-made site structure — there was a business idea that had to be turned into a system that leads the client to a request.
We broke the service into four directions — design, turnkey construction, operations support and software. Each direction got its own page with its own request form, so the client immediately lands on what concerns them.
The customer's first question is not about technology, but about money. That's why the state "Own Greenhouse" grant (up to 7 million UAH in compensation) was placed on the first screen of the home page and in a separate blog article — instead of leaving it somewhere in the text where it has to be searched for.
A client with a half-year decision cycle returns to the site several times. To remove objections each time without a manager, we made an FAQ page divided by topic: financing, general, technology. The company adds projects, vacancies and articles itself in the admin panel — without a developer.
Client requirements
The company builds turnkey greenhouse complexes — from design and financing to launch. They needed a site that explains a complex service in plain language and leads to a request.
- Show the full cycle separately: design, construction, operations support, software
- Bring the "Own Greenhouse" grant of up to 7 million UAH to the forefront
- Receive project estimate requests on every key page
- Answer customers' frequent questions before the call
- Publish vacancies, projects and articles
- Edit all content without a developer
What Pagespeed did
A multi-page website with an admin panel where the company manages all content itself — and a structure that leads the client to a request.
- A Next.js site with the Payload CMS admin panel
- Separate pages for each of the 4 service directions, each with its own request form
- A block about the "Own Greenhouse" grant on the first screen of the home page
- A request form on the home page, on each service page and in the contacts
- A page with frequent questions divided by topic: financing, general, technology
- "Projects", "Vacancies" and "Blog" sections — the company adds the content itself
- Every page is marked up so that Google immediately understands what is on it: a service, an article, a vacancy or an answer to a question — this raises the site in search
- The site is open to search engines and to AI assistants (ChatGPT, Perplexity) — they can read the site and cite it in their answers
- The sitemap for search engines updates itself along with the content
Lighthouse measurement, mobile version